Xiaomi Or Samsung: Who Leads India’s Smartphone Market?

According to IDC’s latest “Quarterly Smartphone Tracker”, approximately one out of three smartphones sold in India was a Xiaomi device in Q2 2018.Xiaomi continued to be the number one smartphone vendor in the online smartphone market with 55.6 percent market share, for the seventh consecutive quarter, said the report.

“Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India and I believe we will become an even bigger part of people’s lives,” reacted Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.However, in late July, Counterpoint Research said South Korean firm Samsung reclaimed the top spot in the second quarter in India with 29 percent share against Xiaomi’s 28 percent.

According to Canalys, Samsung shipped 9.9 million smartphones in India in the second quarter of 2018, registering almost a 50 percent annual growth rate — its best since the fourth quarter of 2015.Chinese handset maker Xiaomi also shipped 9.9 million smartphones and this is the best quarter either vendor has had in the country, said the report, adding that Samsung “J2 Pro” was the top model in the second quarter, with 2.3 million units shipped in India.

On August 2, CMR reported that Samsung garnered 29.9 percent market share while Xiaomi was second at 29.6 percent market share.According to IDC’s latest report, in the online segment, Huawei with strong shipments of its Honor branded phones climbed to the second position with an all-time high of 8 percent share in the online segment in 2Q 2018.

“The market, however, is seeing rapid consolidation at the top end, as the top 5 vendors made up 79 percent of the smartphone market in 2Q18, marginalizing smaller brands,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

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